Our Perfect Foundation formula has been around a lot longer than we have, yet it is still our best-selling product today. Read on to learn more about the history behind this iconic foundation!
If minimizing your pores has been on your mind recently, you’re not alone! We’ve found that more time at home translates to more time spent with our faces pressed to the mirror, analyzing from every angle. So, the first step we recommend? Step away! We believe that large pores are the skin concern that’s more [...]
We loved watching Aly Raisman take the gymnastics world by storm, her bright and colorful makeup looks grabbing our attention almost as much as her fierce, fearless presence. When we first partnered with Aly to launch the FIERCE by Aly collection, we expected those eye-catching, colorful makeup palettes to be everywhere. And while we love [...]
In the earliest days of the Alcone Company, knowing how to contour a face was a well-kept industry secret, reserved for the stage and screen starlets. Makeup artists would spend hours sculpting and highlighting their clients’ faces to create the ‘ideal’ shape. Today, contouring is less about trying to fit into a mold and more [...]