I’ve spent a lot of time thinking about the concept of giving, and I’ve shared some eye-opening conversations with people who have dedicated their lives to serving others. In one particular conversation, a minister surprised me by saying that giving should not actually be the goal. When we give to someone, the transaction is temporary.
From the very beginning, LimeLife’s mission was bigger than bringing top-quality professional makeup and chemical-free skin care to beauty lovers everywhere. We also wanted to foster female entrepreneurship, leadership and financial empowerment throughout the globe. In 2017, we took this mission a step further when we created the Brighter Together Foundation.