How A Mission Drives One of the Fastest Growing Cosmetic Brands in the World

How A Mission Drives One of the Fastest Growing Cosmetic Brands in the World

When it comes to most female empowerment business strategies, two CEOs in the beauty industry are raising an eyebrow.  Michele Mallardi Gay (48) and her niece Madison Mallardi (28) are co-founders and co-CEOs of a direct sales company called LimeLife by Alcone. LimeLife is only five years old and has seen incredible success, boasting over [...]

You’re Still The BrEaST, Margaret!

You’re Still The BrEaST, Margaret!

LimeLife would not be LimeLife without Margaret.  When we were searching for a skin care line, my almost-sister Margaret was fighting Triple Negative Breast Cancer.  At one point she said, "Michele, you cannot bring another skin care line into this world that has harmful ingredients.  It is harming women." I felt this weird conflict.  I [...]