From the very beginning, LimeLife’s mission was bigger than bringing top-quality professional makeup and chemical-free skin care to beauty lovers everywhere. We also wanted to foster female entrepreneurship, leadership and financial empowerment throughout the globe. In 2017, we took this mission a step further when we created the Brighter Together Foundation.
When it comes to most female empowerment business strategies, two CEOs in the beauty industry are raising an eyebrow. Michele Mallardi Gay (48) and her niece Madison Mallardi (28) are co-founders and co-CEOs of a direct sales company called LimeLife by Alcone. LimeLife is only five years old and has seen incredible success, boasting over [...]
When I was young, I overheard my parents talking about their friend's business success. My mother said, “That is so exciting! I hope he goes out and does something great.” I was totally confused - didn’t he just do something great? I later realized what she meant - accomplishment does not automatically mean greatness. To [...]
LimeLife would not be LimeLife without Margaret. When we were searching for a skin care line, my almost-sister Margaret was fighting Triple Negative Breast Cancer. At one point she said, "Michele, you cannot bring another skin care line into this world that has harmful ingredients. It is harming women." I felt this weird conflict. I [...]