About Us

At LimeLife by Alcone our goals are simple- provide the world with safe and effective beauty products that help women look and feel like themselves on their best day. Our team, as well as our team of Beauty Guides, empower people to achieve their dreams and to inspire others to do the same. Our family-owned company was founded 1952 to provide professional makeup to the stage and film industry. Now we are expanding our reach to help women everywhere be their best with our natural skin care line and personalized makeup palettes. Join us on our journey to change the way women connect with their beauty products one swipe of mascara at a time.


Michele Gay & Madison Mallardi

Co-founders (Aunt & Niece)