What would you do if you knew you couldn’t fail? Invest in a stock that’s a surefire win? Choose the door that is guaranteed to hide the prize?
As entrepreneurs, we come across can’t-lose moments every so often – they might just be a little harder to identify. Consider this your confetti-filled, marching-band-led announcement that you’re standing in one of these moments right now!
September begins the fourth quarter of the fiscal year, one that starts with a wave of momentum and continues to build through the bustling holiday season. Businesses of all kinds show historical highs in the fourth quarter, and social selling is no exception. If you’ve been considering starting your own business, now is the time. Here are some ways to make the most of your can’t-lose moment:
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Ride the holiday momentum.
Most LimeLife Beauty Guides find they earn one-third to one-half of their total commission in the fourth quarter. It’s not a coincidence, it’s a fact of our economy. Holidays are right around the corner, and thoughtful, easy-to-give items are at the top of everyone’s list. We’ve created our 2021 Holiday Collection to be full of products our customers love to give and receive, and it’s just about to launch. Bonus! Beauty Guides are always the first to hear about upcoming launches, so joining now will get you a sneak peek at the collection.
Build business advocates and strengthen your customer base.
Your business starts with one… just one visionary (that’s you!) and one customer. Chances are that your best friend, your mom, or your neighbor has complimented your gorgeous makeup or glowing skin at some point in the past. It’s as simple as a quick text to let them know that you’d love to share that product with them. Plus, they’ll love that they’re supporting you and thousands of entrepreneurs like you in the process!
These close contacts also make incredible advocates for your business, turning one customer into dozens. Remind them to use their LimeLifer referral link to help their friends and family get their holiday shopping done easily. They’ll earn Stars that count towards product credits and amazing perks, and you’ll gain customers!
Ready to ride the momentum even further? While your friends are introducing you to their network, work on casting an even wider net. Consider partnering with a gym or a retail store and hosting an event where you don’t know anyone – countless potential customers live right outside your comfort zone.
Return to proven tactics and test new ones.
Even if you are a new entrepreneur, chances are someone else has learned a lesson that could help you. Reach out to a Beauty Guide you admire – this can be anyone from a friend or mentor to someone whose Instagram feed to love – and ask for a few minutes of their time. Find out which tactics and advice helped them to be successful in the last quarter of 2020. Maybe their customers loved attending virtual holiday parties or shopping from curated lists. Add those suggestions to your arsenal, but don’t be afraid to try something new, too! You might take advantage of our sampling program, introduce customers to the Amazebox or test out something a little off-the-wall. Quirky personalized greeting cards or drive-by shopping, anyone? In the fourth quarter, bold choices bring an even bigger payoff.
Beauty Guides, how have you seen your success grow in the fourth quarter? Curious future entrepreneurs, ready to join us? Drop me a note in the comments!