We love the instant confidence boost that comes with just-finished makeup – so how do we make that feeling, and our makeup, last all day? From marathon beach days to long hours in the office, there are certain scenarios that put products to the test. We’ve rounded up our top tips and long-lasting makeup to help you get that fresh-faced feeling all day long!
Prep your skin.
Makeup and skin care go hand-in-hand, and in the case of long-lasting makeup, skin care plays one of the most important roles. Your skin is your canvas, so make sure you’re starting with one that’s cleansed, exfoliated and hydrated! Follow your skin care routine as usual, and consider adding in an exfoliant like Skin Polish to gently roll away dead skin and impurities. If you usually choose a moisturizer with a rich, creamy texture, you may also want to swap in a lighter formula, like Cool Balm. The goal is skin that’s hydrated but doesn’t feel too slick.
Use a primer.
When we’re in a rush, primer is often one of the first steps to go. But it’s a must for a long-lasting look, especially in hot environments, because it keeps your makeup looking flawless and vibrant all day long. A lot of primers come in a thick formula, but we love the lightweight mist of our First Base Oil-Free Priming Spray. The easy-to-use spray reduces the appearance of large pores and stops makeup from settling into fine lines. Just shake it well and spray two to four times in an ‘X’ and ‘T’ formation, just before starting your makeup application.
Choose the right formula.
If all-day stay is your goal, take a look at your products’ packaging for some key words. Formulas that boast “all-day wear” or “high-coverage” are great choices, since they’ve been specially created not to slip off your face. Our cream-based Complete Concealer and Perfect Foundation both have a tried-and-true formula that lasts and lasts without ever getting cakey or unnatural looking.
Choosing waterproof mascara and eyeliner will also help them stay put throughout the day, even if there’s no water in your future. Our Enduring Eyeliner Pencil is a waterproof gel that can last up to 24 hours. If you’re looking for a smoky finish, be sure to smudge your eyeliner within 15 seconds of application before the formula dries to a long-lasting finish. Top it off with the waterproof version of our beloved mascara, Making Waves Waterproof Mascara [need to add link when product is available], for maximum volume, color and glossiness from day to night.
Apply in layers.
When it comes to face makeup like foundation and concealer, a few lighter layers will last far longer than one thick application. If lighter all-day coverage is your goal, use a damp Blenderful sponge to pick up a small amount of Perfect Foundation. Tap the foundation across your face, starting from the center and blending your way out. Let this first layer set for a minute, and then repeat the process another one or two times. If you’re looking for a full-coverage look that lasts, start with our Foundation Brush #04 or Buffer Brush #05 instead. Pick up just a small amount of Perfect Foundation and blend from the center of your face outwards, building up thin layers until you reach your desired coverage.
Now that your foundation is applied, use our Concealer Brush #06 to apply and blend your Complete Concealer over dark spots, undereye circles and blemishes. This might be opposite to the order you’re used to but applying foundation on top of concealer tends to make the foundation drag across your skin. Adding concealer second and then blending everything together helps your face makeup stay where it’s supposed to. When you’re happy with your coverage, add a final layer of powder using All Over Powder Brush #02. Choose Perfect Translucent Powder for a sheer, flawless finish that absorbs oil, or select a matching Perfect Color Powder for a velvet matte look.
Build up a base.
Complete Concealer is the gift that keeps on giving, especially when it comes to long-lasting makeup! One of our favorite tricks is to use it as a base for eyeshadow, because the wax-based formula gives powders something to grab on to. Using your finger, the tip of a Blenderful sponge or the Concealer Brush #06, pick up a small amount of concealer. Lightly dab it across your eyelid and brow bone, avoiding the crease. With a similar dabbing or rolling motion, use Large Shadow Brush #07 to add the first layer of Perfect Eyeshadow on top.
Set it and forget it.
One of the best tools we have for making makeup last all day is setting spray. We’ve created two formulas, each with a specialized fine mist that keeps makeup in place for up to 16 hours. If your concerns include excess oil or makeup that melts away, choose Oil Strike Oil-Free Setting Spray. Using time-release technology, this formula draws heat away from the skin throughout the day and ensures makeup won’t slip or transfer. Those concerned with fine lines and creasing may want to try Time Setter Oil-Free Setting Spray. It stops makeup from settling into fine lines, while extending wear with a soft, youthful finish. Whichever formula you choose, apply it before mascara but after all other makeup. Shake the bottle well and spray two to four times in an ‘X’ and ‘T’ formation, like the primer spray. If you’re looking to pair both sprays together, save $10 with our Spray & Stay Collection!
Now that your makeup is perfectly primed and set for all-day wear, don’t forget the golden rule: hands off! It’s always tempting to touch, but dirt and oils from your hands are makeup’s worst enemy. Keep your hands distracted by playing yard games, walking your dog or grabbing an iced coffee – whatever your plans, you can count on your makeup staying put.
What’s your favorite long-lasting product? Let us know in the comments!