Skin Care for Men: How to Build a Simple Routine That Works

There are a lot of misconceptions out there about skin care for men. In a lot of people’s minds, it’s one of one two extremes: harshly pine-scented, do-it-all drugstore products; or a fussy 10-step routine with tons of tiny glass bottles. We’re here to let you know that there is a happy medium! Building a skin care routine for men doesn’t have to mean adding a bunch of extra products to your day – but it can give you an excuse to focus on yourself for a few more minutes. And that’s something we can all benefit from.

If the idea of a men’s skin care routine still makes you want to back away slowly, don’t worry. We have easy-to-follow tips and suggestions for everyone from novices to pros, and we’re willing to bet that your day already includes one or two of these steps! Our goal isn’t to take up more of your morning; it’s to make sure you’re using the right products the right way. When you’re following a routine that’s built for your skin, the benefits will be enough to keep you coming back for more. Speaking of benefits…   

What exactly does skin care do for me?

The right skin care products and routine can solve a whole variety of existing issues and prevent other issues from popping up at all. If you’re battling breakouts, there’s a routine that can help. If you’re dealing with dry, irritated skin, there’s a routine that can help. If you’re seeing the beginnings of fine lines and sun damage, yep, there’s a routine for that! A great first step is to figure out what your skin type is, so we can start zeroing in on your unique needs:

Does your skin tend to get shiny and greasy over the course of the day? If you said yes, you likely have oily skin.

Do you notice flakes, itchiness or rough patches? If so, you’re probably a member of the dry skin club.

Do you have a mix of oiliness and dryness? We call that combination skin.

Is your skin generally clear and not sensitive? If this is the case, you likely have normal skin (but you’re not off the hook – normal skin needs care, too).

What’s My Skin Type?

  • Shiny and greasy = Oily Skin
  • Rough and flaky = Dry Skin
  • Oily in some places, dry in others = Combination Skin
  • Balanced and clear = Normal Skin

Now that you have a better idea of your skin type, we can start to address its specific needs. We’ve put together a basic routine that’s easily personalized. Keep an eye out for tips and tweaks aimed at your skin type!

RELATED – How to Build Your Best Skin Care Routine

Basic Men’s Skin Care Routine

Step 1: Wash with a facial cleanser.


All soaps are not created equal! Whether we’re scrubbing our cars or our hands, many of us have been conditioned to look for that ‘squeaky clean’ feeling – but that shouldn’t be the goal when it comes to our faces. Instead, choose a mild face cleanser that will remove dirt, excess sebum and dead skin without stripping the skin of the good oils it needs to stay healthy.

LimeLife by Alcone’s Cool Down Face Balm (left) and Power Start Face & Body Wash (right)


Our Power Start Exfoliating Cleanser fits the bill for all skin types. It contains aloe to hydrate and protect, eucalyptus to refresh and deeply clean pores and lavender essential oil to soothe skin while providing antibacterial protection. We’ve also added eco-friendly Perlite, tiny spheres derived from volcanic rock, to gently exfoliate dead skin and allow the other ingredients to get to work. It foams gently and can be used on both the face and body.


Depending on your skin type, you’ll either want to wash your face in the morning, at night or both. Oily skin types will likely benefit from twice a day cleansing, while dry skin might do better with cleanser in the morning and a splash of warm water at night (or vice versa). Normal and combination skin types can experiment to see which frequency feels best.

When it’s time to cleanse, start by getting your skin damp with some warm water. Squeeze a bit of cleanser onto your fingertips and massage into your skin in circular, upward strokes. If you have facial hair, spend a little extra time making sure the cleanser reaches the skin below. Once you’re fully scrubbed, remove with a few splashes of warm water. Finish off with a splash of cool water to help close your pores.

Step 2: Shave carefully.


Whether you sport a beard, mustache or clean-shaven face, chances are you reach for the razor at least a few times per month. At first glance, you might not think of shaving as skin care, but it involves using both a product (shaving cream) and a tool (a razor). Building your men’s skin care routine is all about finding the right products and using them correctly, so we think this step deserves a place on the roster!

LimeLife by Alcone’s Charged Up Shaving Cream and The Key dispenser


We created our Charged Up Shaving Cream to do its job both while you’re shaving and afterwards. It’s a rich cream that transforms into a luxurious lather for a clean, close shave. We added essential oils from geranium, blood orange, tangerine and rosemary for a fresh scent and to leave the skin feeling soft and toned. Grab The Key shaving cream dispenser to make sure you get every bit of product out of the tube, and pair your shaving cream with a clean, sharp razor. A good rule of thumb is to change your blade or replace disposables every five to seven shaves.   


The most important thing to remember is to shave after cleansing or wetting your face. Not only will moisture help soften the hair and make it easier to remove, but cleansing will get rid of excess oil and dead skin that can clog up your razor. Once your skin is wet, lather generously with Charged Up Shaving Cream and begin to shave with the direction of hair growth. Shaving against the grain can lead to irritation and in-grown hairs, so it’s important to take your time and notice the different directions your hair grows. It might head one way on your cheek and another on your neck. Rinse your razor with hot water after every stroke and be sure to store your razor somewhere it will dry completely between uses.

Step 3: Moisturize and protect.


All skin types – yes, even oily skin – benefit from moisturizer. When your skin is properly hydrated, those fine lines we mentioned earlier start to plump up and become less noticeable, while other beneficial ingredients can help the skin look even brighter and younger. Moisturizer can also take the place of aftershave, with soothing ingredients to help fight irritation.


The top reason we hear for men skipping moisturizer is that they don’t like the way it feels on their skin. If what you’ve been using is a thick, heavy cream, we totally get it! Fortunately, there are great lightweight formulas available that provide the moisture you need without you even knowing they’re there. We created our Cool Down Face Balm to do just that. Aloe is the main hydrating ingredient, while bergamot and rosemary help reduce dark spots and signs of aging. It sinks in quickly with no sticky residue and is light enough to be layered on several times a day, if necessary.

LimeLife by Alcone’s Perfect Sunscreen for Face SPF 30


After shaving and applying any serums (bonus points for that – see below for some suggestions), apply a quarter-sized amount of moisturizer to your face and upper chest. Massage it gently using circular, upward motions. In the morning, follow up with sunscreen, or choose a moisturizer that has SPF in it. Our Perfect Sunscreen is friendly for all skin types! If you have dry or combination skin, you might want to moisturize again at night or as needed.

RELATED: How to Hydrate Your Skin

Bonus Step: Treat yourself.

If all of this talk of skin care makes you want to experiment with those little bottles after all, we completely understand. Once you see the amazing effects just a few weeks of moisturizing can have, you’ll want to know what else is out there! That’s where targeted treatments like serums and masks come in. Here are a few suggestions based on skin type:

Dry Skin: Massage a few drops of Dew Date Facial Oil on after shaving and before moisturizing.

Oily Skin: Apply Masque of Zen a few times a week on freshly cleansed skin or as an overnight spot treatment for pimples.

All Skin Types: In the morning and at night, apply One Drop Wonder before your moisturizer, or mix them together for an antioxidant boost.

Baseline Men’s Skin Care Routine

  • Step 1: Cleanse
  • Step 2: Shave
  • Step 3 (Optional): Treat
  • Step 4: Moisturize

Lots of ladies use their skin care routine to charge up in the morning and decompress at night – and it’s about time for guys to get in on the skin care benefits, too! Just three or four steps are all it takes to start your journey toward healthier looking skin and a calmer feeling mind. Share this simple routine with a man in your life to help him get going!

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