
We loved watching Aly Raisman take the gymnastics world by storm, her bright and colorful makeup looks grabbing our attention almost as much as her fierce, fearless presence. When we first partnered with Aly to launch the FIERCE by Aly collection, we expected those eye-catching, colorful makeup palettes to be everywhere. And while we love the vibrant blues and greens, we’re especially drawn to the stunning spectrum of nude tones we’ve created together.
Like Aly explained, a fierce face can mean anything from killer contouring and neon shadows to a fresh, dewy glow with nothing but SPF. We asked some of our fiercest staffers to share the looks that give them an extra boost of confidence.
“My go-to look when I’m feeling fierce is the FIERCE by Aly Enduring Eyeliner Duo in Be Proud/Appreciate You. I glide Be Proud on my upper lash line and add a pop of Appreciate You to the inner corners. The combo enhances my natural eye color and leaves me ready to take on the day with a gleam in my eye!”
– Audra
Make Audra’s Look Yours
For a polished finish, smooth a thin line of Enduring Eyeliner along your upper lash line. But if you’re in the mood for a little more edge, use our Smokey Liner Brush to soften the edges before the liner has a chance to set. Complete your eye enhancing makeup look by curling your lashes using our On The Rise Professional Lash Curler and top it all off with a coat of Perfect Mascara.

“I love to bring out my brown eyes with the FIERCE by Aly Perfect Eyeshadow Palette in Find Balance. I go with either the blue or green shadow depending on my mood, and I always add the white to highlight my brow bone. The shade names – Be You, You Are Enough and Me Time – are also a daily reminder that, just by being myself, I can tackle any obstacle.”
– Jessica
Make Jessica’s Look Yours
Dampen a liner brush before running it through the blue or green shadow and applying it along your lash line. These highly pigmented powders are formulated to work wet or dry for a variety of different looks and the blue and green shades in Aly’s Find Balance Perfect Eyeshadow Palette are perfect for highlighting brown eyes.



“I was psyched when I found FIERCE by Aly Perfect Lipstick in Be Yourself. The warm nude feels like it was created just for my skin tone. It’s my choice for a day-to-day natural face, but I also love rocking it with a glammed-up night look!”
– Maham
Make Maham’s Look Yours
One of Aly’s top goals for the collection was to create nude lipsticks that flatter a wide array of skin tones. Go for the color that melts into your lips or opt to make a statement with one shade darker. Ask your Beauty Guide to recommend the nude lipstick for you!
“I keep finding myself reaching for my FIERCE by Aly Perfect Lipstick in Be Powerful. The beautifully deep shade is the perfect nude for me, and it inspires me to take on the day with shimmer and shine.”
– Dawn
Make Dawn’s Look Yours
For an extra long-lasting finish, choose the Enduring Lip Liner that matches your Perfect Lipstick shade. Use it to line your pout and color in your lips. Then smooth on your Perfect Lipstick for a creamy, satin finish that stays all day!



“When I use my FIERCE by Aly Perfect Eyeshadow Palette in Be Present, I can’t help but feel sexy and powerful. The three shades work flawlessly together, making my smoky eye a no-brainer.”
– Rebecca
Make Rebecca’s Look Yours
Swipe the medium grey shade over your eyelid before adding the darkest shade in the crease and the lightest shade to the inner corners. Take your smoky look to the next level by using a liner brush to swipe the dark grey along your lower lash line. Pair with a nude lip to let your eyes pop!
We love seeing how makeup lovers with so many different face shapes and skin tones are making the FIERCE by Aly collection their own. Do you use your Perfect Eyeshadow Palette to go from day to night? Have you finally found your holy grail nude lipstick? Let us know in the comments!
I love ALL OF THE FIERCE COLLECTION!!! Really hoping to keep the eyeliners as a forever product.